welcome to toy!

On this site, you'll get to know the digital agency toy and its founder (renato di giorgio), and dive into some of the agency's current initiatives in the digital space.

start your journey through the side menuright here.

in the icon you’ll learn more about toy and its 25+ years of history. tap to read toy's blog. learn more about toyss artificial intelligence projects in the icon ai.toy. and don’t forget to click on icon and join music.toy, toy's generative music social platform. also, check out link.toy, toyss link shortener, qr-code generator, and page builder. explore the minecraft.toy and discover the educational project that uses toy's minecraft server to teach digital arts and programming logic. get in touch with toy via the icon - let’s grab a coffee and create something together all the best!
toy.com.br


\about toy

toy was founded in 1999 out of the need of renato di giorgio — founder of toy — to work in the digital market as a freelancer.

in its first decade, toy developed creative and digital marketing projects for several sectors, such as: automotive (fiat, renault, chevrolet, ford, volkswagen, citroën), banking (bradesco, itaú, sicredi), technology (intel, philips, hp, nokia), and media (mtv, boomerang, cartoon network, cnn brasil), among others.

in 2009, toy shifted its positioning towards the cultural and musical scene, supporting various projects, music festivals, artists, and bands (see client list below).

currently, toy is listed among the trusted and recommended service providers for sesc units and, since 2020, has been delivering services in digital planning, web editing, photography, and video editing.

toy was responsible for the planning, creation, web editing, and video editing of "sesc ao vivo" throughout the entire pandemic. since then, toy has continued to provide digital creative work and audiovisual coverage for sesc units such as: sesc itaquera, sesc carmo, sesc santo andré, sesc casa verde, among others.

in mid-2022, toy underwent a new strategic repositioning, beginning to offer creative digital solutions using artificial intelligence, focused on the audiovisual sector. It started delivering a.i. services for artists, bands, agencies, and international companies, creating and editing presentations, interactive videos, music videos, etc.

currently, toy is part of the creative team of partner companies of luma a.i. - lumalabs.ai - one of today’s leading international artificial intelligence companies. toy has been providing a range of creative a.i. services to the company and also works as a beta tester, conducting tests of new features to help improve future versions of the luma a.i. platform for the end user.





\client history

Artists and bands: arnaldo antunes, marisa monte, tom zé, guilherme arantes, nando reis, o rappa, capital inicial, ana cañas, césar menotti & fabiano, cláudia leitte, danilo gentili, juliana paes, luciana oliveira, chico salem, paulo padilha, filarmônica de pasárgada, marcelo segreto, among others.

music festivals: rock in rio, natura musical, lollapalooza, sónar.

children’s music projects: palavra cantada, grupo triii, palhaça rubra, buZum!, tiquequê, badulaque, márcio araújo, juca pirapora, projeto brincadeiras musicais by palavra cantada, among others.

circus projects: cia k, coletiva mariás, projeto triskle, cia tempo, cia da tribo, entre outros.

agencies and companies: coca-cola, oi, grupo moura, rigotti brasil, fundação maria cecilia souto vidigal, libertà arte, dente de leão cultural, carrapeta produções e coaxo do sapo (guilherme arantes' music and production studio company), among others.




\about renato di giorgio

graduated in social communication with a major in creative advertising, renato di giorgio has worked in the digital marketing field since 1995. he was part of studio web — the first digital marketing agency in Brazil — working as art director / digital head and digital planner at several agencies, including: leo burnett, euro rscg, giovanni + draft fcb brasil, mccann erickson brasil, ogilvy brasil, publicis brasil, artplan, among others.

renato is also a musician / composer and, in his spare time, dedicates himself to cabrazen, his original music project, which has two released albums: the first, "sete", released in 2011 by Sony ATV Music Publishing, featuring guilherme arantes; and the second, the "tríade" ep, independently released in 2017. he also runs another music project called amnesia, focused on experimental music.

a video game enthusiast since childhood, Renato has been running a YouTube gaming channel since 2019 - game tv brasa - through one of his digital personas, "Palhaço Brasa", publishing tutorials, livestreams, and gameplay videos for PC and various gaming consoles.

in 2023, renato created a new digital persona,"the airchitect", as a way to share his audiovisual projects developed while closely following the exponential rise of artificial intelligence. some of his a.i. - generated creative video experiments have gone viral on his instagram @theairchitect and tiktok@theairchitect.




\testimonials

"i launched my social media work with the assistance of renato di giorgio and it was a great pleasure to experience his competence and learn from him this new way of engaging with my audience."
_ arnaldo antunes

"renato di giorgio carried out the task of building my website with great skill, competence, and precision. i recommend and endorse him! thank you!"
_ tom zé

"i've been working with renato di giorgio from toy for over 10 years now! he manages all my social media and does a truly unique job. he's essential to my success! so I highly recommend him and send a big hug! let's keep it going!"
_ guilherme arantes

"when palavra cantada worked with toy, led by renato di giorgio, we made a huge leap on facebook: in just under two years we grew from 20,000 to over 1 million followers! that’s when we truly came alive on social media!"
_ paulo tatit (palavra cantada)

"toy and i didn’t work together for long, more due to my own scheduling limitations than theirs. still, i have great memories: both for the dedication they put into the work and the creativity and professionalism that were always present."
_ badi assad

"renato is an excellent professional, a sweet person, and very funny. i adore him and truly recommend his work."
_ ana cañas

"when i started working with renato from toy, it felt like adding a new band member, full of great ideas, personality, and great taste."
_ san (sandami)

"working with toy is playing seriously! i started small and didn’t know how to connect with the audience I love through social media, and toy has been steadily building a strong and loving community with dedication. gracias, toy!"
_ palhaça rubra (lu lopes)

"renato is an excellent professional! he helped organize grupo triii’s social media and improved our communication strategy. he always delivers on time and his sense of responsibility makes teamwork smooth. i recommend him!"
_ fê stok (grupo triii)

"toy has always been excellent in producing and promoting badulaque's digital content! with creativity, planning, and advance scheduling, toy helped us gain discipline and organization on social media, improving our connection with the audience and our consistency."
_ badulaque (julia pittier / daniel ayres)

"i’ve worked with toy for several years (both for filarmônica de pasárgada and my solo project), and I strongly recommend them. what sets toy apart, besides their extreme professionalism, is their ability to cover many areas of digital communication, always up to date and with high quality. i must also say that working with toy has taught me a lot about the digital universe, especially social media, which helps me a lot in managing my career."
_ marcelo segreto (filarmônica de pasárgada)




blog.toy.com.br

on blog.toy you can keep up with the latest projects and agency initiatives, as well as check out weekly posts inspired by the toy universe.

here’s a bit of what you’ll find on blog.toy:

news about arts, culture, and technology

valuable and cool tips on digital tools

curated suggestions of useful websites to browse and bookmark

access to playlists filled with music and videos

and much more! tap on the link below to access toy.blog now!

blog.toy.com.br
ai.toy.com.br

toy has launched — still in 'beta' — its platform entirely dedicated to artificial intelligence: ai.toy!

check out some features already available in this phase of ai.toy:

image generator using artificial intelligence

multiple artistic styles to choose from

weekly news with updates about the generative art universe

during the 'beta' phase, the image generation model is stable diffusion v1.6 (legacy), but new models will be available soon! stay tuned...

discover ai.toy at:

ai.toy.com.br

music.toy.com.br

the rise of artificial intelligence has brought innovations to many fields — and music is one of them.

toy believes that in this new era, anyone can dive into the world of music with the help of artificial intelligence in amazing ways! whether you're someone with no musical background who’s always dreamed of creating your own songs, or a producer looking for new tools to streamline and expand your creative process — a.i. can unlock powerful possibilities, from sketching melodies to experimenting with styles, voices, and arrangements.

with this in mind, toy created music.toy, a social music platform dedicated to publishing songs created with the help of artificial intelligence.

music.toy is a stage where anyone can publish their generative music for free and with no hassle — in the form of singles, full albums, or even playlists created on the platform.

plus, the platform works like a social network: members can follow each other, like, comment, and connect through music!

and there's more! toy is adding real-world radio streams from various parts of the globe — an extra dose of inspiration for future creations published on the platform!

join music.toy tapping on the button below:

music.toy.com.br
link.toy.com.br

managing the digital marketing of a brand, product, or service can be a tough task for many, especially for those with little experience.

to help with part of this daily routine, toy created link.toy, a free digital tool — with no ads or bureaucracy — that can be extremely useful for content creators, web editors, or simply anyone who wants a more modern and organized digital presence.

check out some of the features available on link.toy:

link shortener
mini-site builder
(enhanced bio pages)
qr code generator
analytics

discover the potential of link.toy in the link:

link.toy.com.br

minecraft.toy.com.br

toy is passionate about games and has already created several creative solutions for companies involving this vast and fascinating universe.

but toy believes that all the interactivity and immersion that games provide can go far beyond their use in advertising or entertainment/leisure. we're talking here about the educational power of games

so toy created a dedicated game server and chose minecraft to be the core platform for its digital educational project for children. the choice of this game was not only because it has been around for over 15 years and remains one of the most popular games in the world — especially among kids — but because it holds great potential to stimulate in young minds:

artistic sense
musical perception
programming logic
storytelling

...and so many other valuable skills that toy believes are important.

the minecraft.toy project (or "toycraft", as it's affectionately called) is still in its alpha stage but already has more than 30 active members who participate both in the many custom worlds hosted on the server and in the dedicated discord channel created for the project.

you can learn more about toycraft at the minecraft.toy blog. there you'll find periodic updates about the project, as well as the server address, discord invite link, and social media channels.

click the link below and discover toycraft:

minecraft.toy.com.br

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